PROMOTION MANAGEMENT

4.5/5.0
12k Enrolled
All levels
Start 07 November 2024

Course description

What you’ll learn

Mata Kuliah - Promotion Management
Pertemuan 1 - Consumer Behaviour
Pertemuan 2 - Mengkoordinasikan Sales Promotion dengan IMC Tools Lainnya
Pertemuan 3 - Sales Promotion Roles, Functions, and Benefits
Pertemuan 4 - Consumer-Oriented Sales Promotion
Pertemuan 5 - Trade-Oriented Sales Promotion
Pertemuan 6 - Sales Promotion on the Internet
Pertemuan 7 - Sales Promotion Case Study

Pertemuan 8 - Sales Promotion Based on Product Classification and Distribution Channel
Pertemuan 9 - Sales Promotion Technique for Millenials and Gen Z
Pertemuan 10 - Sales Promotion dan Personal Selling
Pertemuan 11 - Sponsorship and Sales Promotion
Pertemuan 12 - Organizing Sales Promotion Campaign
Pertemuan 13 - Communicating Sales Promotion
Pertemuan 14 - Monitoring, Evaluation, and Control

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