PERIKLANAN & PROMOSI PENJUALAN

4.5/5.0
12k Enrolled
All levels
Start 25 April 2024

Course description

What you’ll learn

PENDAHULUAN
Pokok Bahasan 1: Konsep, Aplikasi dan Lingkungan Komunikasi Pemasaran Terpadu
Pokok Bahasan 2: Komunikasi Pemasaran Terpadu Dalam Prespektif Konsumen
Pokok Bahasan 3: Manajemen Promosi Penjualan
Pokok Bahasan 4: Konsep Trade Oriented Sales Promotion
Pokok Bahasan 5: Konsep Consumer Oriented Sales Promotion
Pokok Bahasan 6: Dasar-Dasar Periklanan

Pokok Bahasan 7: Manajemen Periklanan
Pokok Bahasan 8: Media Periklanan
Pokok Bahasan 9: Perusahaan Periklanan
Pokok Bahasan 10: Strategi Kreatif Iklan
Pokok Bahasan 11: Iklan Layanan Masyarakat dan Etika Periklanan
Pokok Bahasan 12: Pengukuran Efektivitas Iklan

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