PEMASARAN JASA
- 4.5/5.0
- 12k Enrolled
- All levels
- Start 25 July 2024
Course description
What you’ll learn
- Pendahuluan
- Pokok Bahasan 1: Perspektif Baru Pemasaran dalam Ekonomi Jasa
- Pokok Bahasan 2: Perilaku Konsumen Pada Pemasaran Jasa
- Pokok Bahasan 3: Positioning Jasa di dalam Pasar yang Kompetitif
- Pokok Bahasan 4: Bauran Pemasaran Jasa
- Pokok Bahasan 5: Pengembangan Produk Jasa (Product)
- Pokok Bahasan 6: Pendistribusian Layanan Melalui Saluran Fisik dan Elektronik (Place)
- Pokok Bahasan 7: Penetapan Harga (Price)
- Pokok Bahasan 8 : Mempromosikan Layanan dan Mengedukasi Pelanggan (Promotion)
- Pokok Bahasan 9: Merancang Proses Jasa (Process) dan Merancang Lingkungan Layanan (Physical Evidence)
- Pokok Bahasan 10: Sumber Daya Manusia (People)
- Pokok Bahasan 11: Service Quality
- Pokok Bahasan 12: Perkembangan Teknologi Internet pada Pemasaran Jasa & E - Service Quality
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- Lectures 30
- Duration 4h 50m
- Skills Beginner
- Deadline 21 January 2025
- Certificate Yes
- 4.5/5.0