MANAJEMEN PEMASARAN

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Start 26 July 2024

Course description

What you’ll learn

Syllabus DEI2L2- Manajemen Pemasaran
PERTEMUAN 1 : Konsep Pemasaran dan Penjualan
PERTEMUAN 2 : Perilaku Konsumen dan Consumer Decision Journey
PERTEMUAN 3 : Pengaruh Pembelian, Tahapan pembelian, Adopsi
PERTEMUAN 4 : Pengaruh pembelian Tahapan pembelian Adopsi
PERTEMUAN 5 : Segmenting, Targeting, Positioning, & Differentiation
PERTEMUAN 6 : segmentasi, targetting, diferensiasi, dan positioning (STP)
PERTEMUAN 7 : SEGMENTING, TARGETING, POSITIONING, DIFFERENSIASI
PERTEMUAN 8 : Marketing Mix

PERTEMUAN 9 : PRODUK ( MARKETING MIX)
PERTEMUAN 10 : PRICE DAN PLACE (MARKETING MIX)
PERTEMUAN 11 : PROMOTION DAN PEOPLE (MARKETING MIX )
PERTEMUAN 12 : Physical evidence serta process (MARKETING MIX )
PERTEMUAN 13 : MARKETING PLAN
PERTEMUAN 14 : MARKETING PLAN
UTS
UAS

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